Hyper Targeting

Digital Marketing Done Differently

Clariture has shown that digital healthcare marketing can be executed with a data-driven and analytical approach to efficiently deploy strategies, but more importantly to maximize the return for healthcare marketers with fully-optimized campaigns.

Clariture developed a proprietary Patient Persona™ methodology of targeting healthcare consumers. Patient Personas™ utilize pre-defined data sets per channel, to identify those most likely to respond to healthcare service lines, procedures or care services through digital marketing based on their identified online and offline behavior.

We have deployed successful patient acquisition campaigns across these service lines, and many more.

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Out of the desire to apply a validated, disciplined approach to digital marketing, researchers uncovered patterns of demographics, interests, behaviors, and other factors that demonstrated a difference between those who responded, engaged or activated digitally and those who did not.

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